UBER Technologies Inc A Technology Startup Company - 550 Words

UBER Technologies Inc: A Technology Startup Company (Research Paper Sample) Content: NameInstructorCourseDateUberUBER Technologies Inc. is a technology startup company providing services of ride-sharing by connecting independent drivers and customers by using an app. It has an international base in 58 countries with a value of $41billion.Its services cost less than the traditional taxi services, making it popular and therefore upending the taxi industry. This paper attempts to discuss situations where UBER faced external challenges or opportunities, detailing the companys response, and explains PESTLE and Porter's 5 forces on the companyOne main accusation tabled against UBER is that it does not adhere to proper standards of safety. It is alleged that its outsourced drivers were involved in three rapes, mainly in Delhi, India; Chicago; and Boston. These rapes have shrouded the companys image and put its safety into question. In addition, a lawsuit in San Francisco for the wrongful death of a six-year old alleging the driver being distracted by the UB ERX app struck and killed the girl. The company responded by claiming that the driver wasnt an agent of theirs and was neither en-route nor transporting a customer at the time of the accident (BBC 1).On re-establishing their safety reputation, the company added a safe ride checklist to its app, a pre- pickup notification encouraging customers to confirm the registration plates and verify the drivers name and appearance before entering a taxi. Furthermore, a team of safety and fraud professionals have been added to authenticate the drivers, to gather with dedicated incident response teams to address customer complains India (Michael 1).Another challenge faced by UBER is insurance criticism. UBERs website claims it offers a one million US dollars claim in liability insurance plans for its drivers. Some states however have issued warnings, claiming that the rideshare insurance does not cover them in accident incidents, citing the use of personal cars for commercial purposes. Because of this, these states are reconsidering insurance options. This has been solved by insurance firms such as Geico and MetLife moving in to offer packages for rideshare services (Zoephel 4).Moving on to Poters 5 forces on UBER, first, it can be considered that the threat on new entrants is high. UBER has new patents, with several patents being signed recently. Besides patents, UBER does not have any other protection. In addition, the new entrants need low seed capital to start a business. Furthermore, there are no costs to switch services.The bargaining power of the suppliers can be considered to be moderate. This is because UBER outsources all assets. In addition, there are no substitutes for individual drivers, and the suppliers have the power to negotiate for higher prices at UBERS expense. Furthermore, drivers do not face any switching costs and UBER has the power to set terms and rates (Zoephel 3).The bargaining power of the buyers can be considered to be high. This is because UBE R is not a day-to-day service, and customers can choose when to utilize it. The switching costs for the customers are also quite low. There is also an abundance of competitors and substitutes (Lydia 1).The threat of substitute products and services is also high. This is caused by the existence of many substitutes across the transportation industry like trains, buses and other taxis, with the closest substitute being the traditional taxi service. Public transportation is also deemed to pose a serious threat. UBERS ability to make profits is seriously affected by substitutes (Zoephel 5).

Best Vs. Worst Communicators - 967 Words

Best vs. Worst Communicators Throughout history the careers of prominent men and women have been elevated or destroyed by the way they communicate a message to their particular audience. Looking at the best versus worst communicators two people come to mind, former United States President Ronald Reagan and the former Chief Executive Officer of British Petroleum (BP) Tony Hayward, respectively. Both of these men exhibited certain attributes that affected the way that audiences received the messages they were attempting to convey. One of the key characteristics of good communication is being knowledgeable on the subject you are speaking about. Most of the great communicators such as Ronald Reagan ensure that they carry out their due diligence by performing thorough research from credible sources and competently understanding those topics they are discussing. Back in 1964 before Ronald Reagan was even the Governor of California he was out campaigning for Barry Goldwater’s presidential bid; during that time he gave a speech referred to as â€Å"A Time for Choosing,† in which he stated â€Å"Today, 37 cents out of every dollar earned in this country is the tax collector s share, and yet our government continues to spend 17 million dollars a day more than the government takes in† (Reagan Foundation, 2009). This is a classic example that demonstrates Reagan’s knowledge and awareness of the current situation in the United States and of the misguided approach to government spending, and he Show MoreRelatedProject Management5093 Words   |  21 Pagessummarized into six skill areas as shown in Table 2. Several factors within each are highlighted. Eighty-four percent of the respondents mentioned being a good communicator as an essential project manager skill. Being persuasive or being able to sell one s ideas was frequently mentioned as a characteristic of a good communicator within the project management context. Many people also cited the importance of receiving information, or good dictating skills. As one systems engineer exclaimed:Read MoreMy First Essay3227 Words   |  13 PagesTEAMWORK TEAMS Teamwork ... Collaboration vs Competition o Synergy is the highest activity of life; it creates new untapped alternatives; it values and exploits the mental, emotional, and psychological differences between people (7H) o Reich, in HBR, 1987: To the extent that we continue to celebrate the traditional myth of the entrepreneurial hero, we slow the progress of change and adaptation that is essential to our economic success. If we are to compete effectively in today s work, weRead MoreBarista Success Profile2197 Words   |  9 Pagesbarista EXAMPLE BEHAVIORS Challenges the status quo to ensure customer expectations are met and exceeded Is a role model with peers in customer recovery situations by quickly and quietly resolving customer conflicts Adapts interpersonal style to best meet the needs of the individual customer Regularly solicits customer feedback; examines situations from the customer’s perspective when complaints or special requests arise Recognizes waiting customers’ frustrations during periods of high volumeRead MoreLegislative Proposal for New Indecency Language in Telecom Bill2925 Words   |  12 PagesLegislative Proposal for New Indecency Language in Telecom Bill I. Summary Although the October 16, 1995 legislative proposal purports to regulate computer pornography, the proposal contains fatal flaws which render the proposal at best counterproductive and at worst devastating to on-line communications. First, it prohibits, but fails to define, indecent speech to minors -- a dangerously vague, medium-specific, and, after decades of litigation, still undefined concept, which may include mereRead MoreThe History Of Social Psychology2266 Words   |  10 Pagesintervention. An example is not placing a small child in a car seat. Moderate neglect can sometimes involve child services if community help does not cause change. An example of moderate neglect is not providing warm clothes for a child during winter. The worst type, severe neglect, is when there is long-term harm to the child and has not been given needed medications over a long time period. Another type of child abuse that is not physical or mental is sexual. Sexual child abuse is forcing a child into sexualRead MoreDetection And Prevention Of Sinkhole Attack On Zone Routing Protocol3293 Words   |  14 Pagesthe early days among military, police, and rescue agencies in the use of such networks, especially under disorganized or hostile conditions, including isolated scenes of natural disaster or armed conflict. Soldiers equipped with multimode mobile communicators ca n now communicate in ad hoc manner without the need for fixed wireless base stations. A hybrid protocol is a combination of both reactive proactive routing protocols.ZRP is one of the hybrid protocol and it more efficient, and effective routingRead MoreDetection And Prevention Of Sinkhole Attack On Zone Routing Protocol3349 Words   |  14 Pagesthe early days among military, police, and rescue agencies in the use of such networks, especially under disorganized or hostile conditions, including isolated scenes of natural disaster or armed conflict. Soldiers equipped with multimode mobile communicators can now communicate in ad hoc manner without the need for fixed wireless base stations. A hybrid protocol is a combination of both reactive proactive routing protocols.ZRP is one of the hybrid protocol and it more efficient, and effective routingRead MoreDetection And Prevention Of Sinkhole Attack On Zone Routing Protocol3308 Words   |  14 Pagesthe early days among military, police, and rescue agencies in the use of such networks, especially under disorganized or hostile conditions, including isolated scenes of natural disaster or armed conflict. Soldiers equipped with multimode mobile communicators can now communicate in ad hoc manner without the need for fixed wireless base stations. MANET have three protocols, that is proactive, reactive and hybrid protocol. The hybrid protocol is a combination of both reactive proactive routing protocolsRead MoreMercedes Benz7662 Words   |  31 Pagesrating of the hotel and for the corporate companies two turnover segments are considered. The figures for companies are the figures of the turnover per year of the companies. BENEFIT STATEMENT Mercedes-benz philosophy: â€Å"We give the best for our people who expect the best† Technical buying influence: Your Mercedes-Benz M-class gives you the feel of throttle as it is designed amp; crafted with German engineering. User buying influence: Your Mercedes-Benz M-class gives you luxury, safety and sportinessRead MoreWhat Is Interpersonal Communication?2955 Words   |  12 Pagesassigned by others who are part of the process for realizing the knowledge and recognize. According to Dias (2001, p. 32), this aspect may lead to more or less credibility to the issuer and bring a statute of the score the performance of its role as a communicator. Some people, by deeply knowing a subject, do not like or bother to talk to someone who does not have the same subject domain and vice versa. 2. Appearance: how to dress and care can determine the way in which the people communicate with each other

More Guns, More Violence - 1893 Words

David Spangler Mrs. D Honors English III 5th February 2017 More Guns, More Violence Guns have been around for centuries; they’ve shaped countries, politics and the shape of human and animal life forever. Many look at guns as dangerous, and destructive to who humans are. Especially when we turn on the news and see another teenage boy killing children in middle America. Although we go root on our local military men and women as heroes. This paper will dive into the deep, vast, and grey area that is gun control and the problems we face here in the land of freedom. The year is 2017 and America is faced with a serious dilemma, and many citizens are demanding†¦show more content†¦First of all it talks about the right to keep a well regulated militia; many would see this as unnecessary for todays time. Why would Americans need a regulated militia when there is a military larger than any other country on earth? Along with the largest local and government police force imaginable. This is where many people find issue with this amendment, feeling that something written in 1791 clearly needs heavy revision to fit 2017 and the future generations more safely. Another point made by pro gun advocates is that guns will be effective against a unlawful government; like that of Great Britain in the 18 century and could be used to insure the freedom of the United States against any wrongful power. This is a solid point, a point that makes logical sense. Schools teach people about history, some more than others and one thing is for certain after studyi ng american and world history and that is that history repeats itself. Every few decades; just enough time for the past generation to forget and for the next generation to make the same mistake, but our mistake is not making strong change, though it may be ironic, but like our friends across the Atlantic. Throughout this paper and while researching this topic, people may come to the head of sacrificing something for the greater good of the american public as a whole. Sure people may love their assault rifles for hunting, but the over all deaths of innocent lifeShow MoreRelatedAre Guns Equal More Violence?867 Words   |  4 Pagesquantity of guns in the United States are culpable for the country’s murder rates. While the United States population and number of guns have steadily gone up since 1994, the rates of all different crime types have drastically gone down (Planty). Over the last nineteen years, almost fifty million guns have been added to the US, yet firearm violence has been reduced by more than two thirds (Federal Bureau). This completely contradicts the statement that more guns equal more violence. To compare theRead More†Ã¢â‚¬â„¢We should not blame a gun itself for any crime or any acts of violence, any more than we can800 Words   |  4 Pages†Ã¢â‚¬â„¢We should not blame a gun itself for any crime or any acts of violence, any more than we can blame a pen for misspelling a word’† (Rodkey). This statement, made by Robert Bennett, makes a very valid about why citizens should be allowed to own firearms freely. It is a privilege clearly given to Americans in the United States Constitution. One mistake made by someone does not mean that guns should be taken away from other innocent people. Be able to own a firearm is a right given to us in theRead MoreThe Issue Of Gun Violence953 Words   |  4 Pages Gun Violence Guns have been is society for centuries. They have been used for hunting, war, and even safety. However, in the past several years they have begun to take the lives of many innocent victims, often young children. In response to the killings in Newtown, Conn., it has been noted, â€Å"If this were a country, the number of children killed by gun violence would violate international law.† (Browne-Marshall) F.B.I. data shows in 2011,Read MoreWhy Gun Violence Is Not Become America s New Normal Essay1715 Words   |  7 PagesThere†¯has been a rise on the topic†¯of†¯gun†¯violence.†¯It has†¯become a more relevant topic today and one cannot walk away from the news without hearing a story related to gun violence either being covered or displayed on the teleprompter below. This paper will analyze three sources: an article written by Dov Cohen, titled â€Å"Culture, Social Organization, and Patterns of Violence,†on the trends of violence based on lo cation, a Ted Talk given by Dan Gross, titled â€Å"Why Gun Violence Cannot become America’s New NormalRead MoreJuvenile Gun Violence Essay955 Words   |  4 PagesJuvenile Gun Violence Juvenile gun violence is an ever-increasing problem in our country. With a wave of school shooting behind us it is time to get this under control. Many studies have been done on how to effectively diminish juvenile gun violence. It is clear that this must be handled on a state and local level with the federal government backing the states. Prevention and law enforcement is the key to successfully eradicate our nation of the ugly stain caused by youth gun violence. PreventionRead MoreThe Prevalence Of Gun Violence Essay1457 Words   |  6 PagesPrevalence of Gun Violence In African American Communities Introduction Each year homicide and assault-related injuries result in an estimated $16 billion in combined medical and work loss (http://www.huffingtonpost.com/2012/10/17/education-gun-violence-presidential-debate-2012_n_1974740.html). Gun violence may be broadly defined as a category of violence and crime committed with use of a firearm, it may or may not include actions ruled as self defense, actions for law enforcement. Gun violence is prevalentRead MoreHow Gun Violence Is Viewed By Society Essay1644 Words   |  7 PagesHow Gun Violence is Viewed by Society †¯Ã¢â‚¬ ¯ The relevance of gun violence has†¯been on the rise today and often one cannot walk away from the news without hearing a story related to gun violence either being covered or displayed on the news ticker scrolling through the screen. This paper will analyze three sources: an article written by Dov Cohen, titled â€Å"Culture, Social Organization, and Patterns of Violence,†on the trends of violence based on location, a Ted Talk given by Dan Gross, titled â€Å"Why GunRead MoreCriminal Justice Department Of The Country1377 Words   |  6 PagesParticularly, the issue of gun violence and control has raised controversial debates between the media and law enforcers with different opinions arising from each party. This paper seeks to reflect on gun violence and control. Gun Violence and Gun Control The increased cases of gun violence in the U.S are alarming due to the increasing reported cases of gun shooting, especially in public setups, such as schools. Gun violence is a situation where people use guns to evoke violence in the society to causeRead MoreA Different View From Just Banning Guns1586 Words   |  7 Pageswith gun laws in the past. Most of them are ineffective or they never get passed. Recently, gun laws have been surfacing around the news. President Barack Obama wants to ban certain guns and attachments, but Obama is taking the wrong approach. Instead of banning guns outright, which he cannot do because it is our second amendment right to own guns, he should approach reducing gun violence in a different way. Here is a quote from John Ashman saying that eliminating certain guns does not stop gun violence:Read MoreThe Issue Of Gun Violence1688 Words   |  7 Pagesnews we see news about senseless acts of violence and acts of terrorism. Countless families mourning t he death of their loved ones because of violence that spreads like wildfire. All of the tragic incidents that have occurred recently have been due to the senseless act of gun violence. The events such as the Sandy Hook Massacre and the Orlando shooting have been centered on one object; a gun. Not only are these acts of terrorism a problem but the presence of guns in our everyday lives. The things we

Scripture Reading ( Genesis 39 1-23 ) - 1889 Words

Scripture Reading (Genesis 39:1-23) Introduction (Genesis 39:1): One day, there was a small boy at a school on a day that everything seemed to go wrong. First, he skinned his knee at gym. At lunch, he fell and busted his lip. Then during recess, he suffered a broken arm. On the way home from the hospital, his father noticed the little boy clutching something in his hand. His father asked him what he had. The boy replied, â€Å"Boy, this is my lucky day. I found a quarter on the playground.† Joseph had also gone through a traumatic time in his life. In Genesis 37, it tells us that Joseph was sold to Midianite merchants by his brothers. Not only were they jealous of how much their father loved him, but Joseph was irritating them by†¦show more content†¦Joseph trusted God to handle the difficult situations in his life. He didn’t complain or fuss. He stayed quiet and showed how strong he really was. And he wasn’t strong in his own strength, but in God’s. He became a hero because he knew what to run away from and who to run to – and that was God. His testimony of God’s work in his life was personal, powerful and prosperous. Point 1: Personal Testimony (Genesis 39:2-6a): Joseph was sold to Potiphar, who was the captain of the palace guard for Pharoah. He was no longer living in the land of his father, but in Egypt. This was a land where the Egyptians worshiped many gods. As far as we know, Joseph could have been the only believer in the land of Egypt! But the Lord was with Joseph. Genesis 39:2-3 tells us this and goes on to say that when his master saw that the LORD was with him, and that the LORD gave him success in everything he did, Joseph found favor in his eyes and became his attendant. Joseph was given charge of everything in the house and the field. Verse 6 even tells us that Potiphar wasn’t concerned with anything, except for the food that he ate. Most big companies have lots of people who work in lots of different departments. Usually, a person who begins working at a company starts at a lower level until they have proven themselves. Sometimes they start off as interns who are only there temporarily, or they start off in the mail room as a courier or

Balcony Scene Essay Example For Students

Balcony Scene Essay The balcony scene is known as one of the finest and most famous scenes in the whole of drama. Directing and producing this scene is a difficult task. Constructing a hard scene is a challenge which every director intends to compete in. To successfully complete this, you will need to set up a scene of modern or traditional characters. Key characters are those who create major effect even if they have to take up a minor side role. There are many people such as guards, watchmen and even the nurse who is always present. I believe that the balcony scene is a turning point in the play as the emotions of Romeo come pouring out lying before Juliet. Romeos movement and gesture is an important aspect of the scene as his big elegant footsteps create a huge amount of tension, Romeo shows his love for Juliet has reached the highest level and he is keen to be with her as soon as possible. Romeos slow and tender movement is seen as romance in the audiences eyes. This piece of work is vital for a prosperous scene. Romeos movements should be as superior as a royal feast. The test for Romeo is troublesome but once you complete the test of movement then you feel the proud glory within yourself. The lines of Romeo are extremely crucial because the lines will decide whether Romeo can express himself to the standard he wishes. Call me but love, and Ill be new baptised. Henceforth Ill never be Romeo. This line tells us that Romeo has deeply sunk in Juliets love that he is ready to change his characteristics and personality for her. Romeos love is unlimited, it had no boundaries, it penalises every rule against them, and improves every rule for them. On the other hand there is Juliet, who is waiting for Romeo to come across safely to her, as she knows Romeo will be killed if he is caught by any guards. The fear is stabbing Juliets heart repeatedly because the anxiety is full inside her. Juliet does not have movement in this scene as she is watching and only watching, nevertheless her gesture still says a lot. The best way of making a good posture is to keep upright and leave the miserable signs of worrying hanging on your face. Juliets lines are constantly repeating one topic, which is the love between Romeo and her. She is concerned about their future as the rivalry between their families is blocking their straight path. The lines should mention her desperation and distress which is following her like a shadow. Her lines are really important as her lines are the words behind her loud cries and frustration sighs, the lines help the expressions to reach the audiences minds. The relationship they carry is highly crucial as the storyline is based over them both. Their emotions and aspects are exceptionally alike. Its like their pair had come prepared directly from heaven. They carry huge similarities between them and their love. This moment of romance and concern should be treasured in their hearts forever. This brings them together and makes them realise love can be difficult but if you hold on, your bond is even stronger. My conclusion is that constructing this scene is difficult but with a little bit of effort and pain the mission can be accomplished. A strong and determined director can construct a capable and fine scene for others to enjoy. My final saying is that this scene is the heart of the play and if you construct this scene well, then consider yourself as a fantastic director.

Formal Report free essay sample

Electronics about Building a Website for the Company Proposal to build a website for S-N-F Electronics to increase sales and saving money with-in the company. S-N-F Electronics TITLE Team E: Keith Henningsen Heather Mapes Tyler Nooney 14 April 2013 Memo of Transmittal for Research Report Transmittal Correspondence TITLE TO:Management of S-N-F Electronics FROM: Team E (Keith Henningsen, Heather Mapes, and Tyler Nooney. ) DATE:April 14th 2013 SUBJECT: Transmittal for research on establishing a website This is a follow up to see how our first proposal sent on 17 March 2013 . The company still feels that it is extremely important to have a website in order for our revenue to increase, also to keep our clients happy. Customers in this day and age are all about speed the faster and easier it can be done the better! Since this is the way it is now, we need to keep up with the ever-changing world of business. We will write a custom essay sample on Formal Report or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In order to do this successfully the company feels we can achieve this with something as simple as a website. We have been losing out on profits and clients to companies that are keeping more current with the times. In order to actively compete in the ever-changing business world, we will need to give our customers whatever it is they need, and what they need is convenience. A lot of people these days don’t have time to get on a phone and wait to go through the channels they need to to place an order and write down addresses and dates. For example, a client company might have people on phones and computers all day, so instead of having to hold incoming calls and waste time, all they’d have to do is go onto our website and quickly put down the information and in a couple of business days their order arrives! Most everybody nowadays has some sort of device that can access the Internet. By having a website we will be accessible to everyone who either has access to Internet or access to a phone. Plan of Action So long as the management agrees that a company website will be beneficial and worth creating, our team can start with the actual building of the website. We have drawn up what the website will look like and how exactly it will function. After we create the IP address all that is left to do is for our team to input the data and format we have already have lain out and we can be head to head with our competition in no time. We’ve projected the entire process to take no more than 7 business days to have the website up and ready to start doing business, so it will be a speedy and efficient transition into the Internet age. Summary People from all walks of life and all different professions write some sort of formal report. A formal report is necessary when a company is proposing an idea that the company would like to be funded for. The proposal in most cases is to benefit the company. In our situation we feel this would substantially benefit our company. S-N -F Electronics is proposing to get a website up and running. We have taken a survey within the company and all have agreed that establishing a website will be extremely beneficial. The only way as of right now for our clients to place an order is to make a phone call to our business and that right there was enough for people to put off ordering till the next day, or the next day, then they might forget. A lot of people do not have time to sit on the phone and wait on hold for the next representative. If we have a website we would be able to accommodate the people who are not computer friendly and also the busy people who would like to jump on the website and place a quick order. Our goal is to make all our clients happy and wanting to come back! Obstacles The only foreseeable obstacle that we have to overcome has to teach the employees how to work using the new system. Transitioning employees from taking orders through the phone to taking orders online as well may be challenging for some, so we have a plan to prevent this from occurring. In the final stages of development we will bring the employees in that will be using the new system and allow them to see every component that goes into working with the website. If they can see how it will work firsthand, then it will be more likely that they will take to the new system with greater ease and be ready to work as soon as the website is officially up. Conclusion As we have stated, our team is ready to get a company website up and running, so we hope that you agree with our reasoning. As soon as the company in its entirety can agree with having a website to work with, S-N-F Electronics can begin profiting from the use of the Internet as a means of processing orders.

Marketing of Packaged Drinking Water Essay Example

Marketing of Packaged Drinking Water Essay Water is the fountain of all life. Even a toddler knows that it is a commodity with utmost importance. Nearly 60% of our body weight comprises of water.Water can also be the cause to a great deal of misery specially in India where contaminated water continues to bring down millions with diseases like diarrhea, dysentery, typhoid, jaundice and gastro-enteritis. Getting pure drinking water in cities and towns has now become a luxury. At most homes people are forced to either boil water to make it appropriate for drinking or they have to install water purifiers. While travelling or eating at restaurants buying packaged drinking water has become a necessity. This need has seen an explosion of companies marketing â€Å"safe drinking water† in bottles across the country.THE PACKAGED DRINKING WATER INDUSTRY- AN OVERVIEW India is the tenth largest bottled water consumer in the world. The present scenario shows that it is one of the fastest growing industrial sectors. There are nearly 200 brands, 80% of which are local. Most of the small scale producers sell non-branded products and serve small markets. Despite the large number of small sellers, the industry is dominated by big players like Bisleri, Aquafina, Mc Dowells, Parle Bailley and so on. PLANT REVIEW: There are two working units of the factory.One at Dahisar and the other is at Kurla. The unit at Dahisar is the larger of the two units. It has a huge processing and manufaturing plant. The one at Kurla also does the same work of manufacturing and processing but is relatively smaller. For the purpose of accounting, both these units are considered as one factory but they both have individual licenses. The factory is one that produces packaged drinking water and according to the Bureau of Indian Standards, such a factory must necessarily have a micro-biologist and a chemist.Both the plants thus have a microbiologist and a chemist who perform timely tests on sample water in order to maintain the quality and BIS standards with regard to the chemical composition and purity of the water. MANUFACTURING PROCESS: MARKET SEGMENTATION: The packaged drinking water market is segmented according to the type of consumers who generally are: * Foreign tourists * Domestic tourists * Corporate houses * Health conscious people * Restaurants and clubs etc The packaged drinking water market is also segmented on the basis of pack sizes. * 1 litre bottles * 500 ml bottles * 300 ml bottles * 20 litre jars * 200 ml cups etcSWOT ANALYSIS OF THE INDIAN PACKAGED DRINKING WATER INDUSTRY: STRENGHTS: * The industry is gaining momentum at a rapid rate. * The market is huge and untapped * Awareness among the people with regard to pure and safe drinking water * Available in convenient pack sizes 300 ml, 500 ml, 1000ml and 2000 ml for bulk requirements WEAKNESSES: * Too many players entering the market * Any local seller can start manufacturing easily * Lack of demand in the rural area * Not very economical * Quality can be tampered with easily * Lack of brand loyalty due to entrance of MNC brands like evian etc * Lack of advertising to build brand preferenceOPPORTUNITIES: * Sustained market growth increase in the coming years * Growth in literacy rate can increase consumption of packaged drinking water due the health amp; safety reasons * Huge population and untapped market * Unreliable municipal water quality THREATS: * Too many players can dilute the market and also the profit margin. * Fluctuation in sales due to seasonality * Water filters and cold drink industry are a great threat to the water industry MARKET STRUCTURE: The water industry has over hundreds of brands operating in the market. However, the major players in the industry are Bisleri, Mc Dowells and Aquafina.Thus we can conclude that the packaged drinking manufacturing industry forms an oligopoly market structure. THREAT OF COMPETITORS: There are 100s of brands operating under this industry. However, the 2 main competitors for Mc D owells packaged drinking water are Bisleri and Aquafina. Bisleri serves more to the retail sector but Mc. Dowells and Aquafina cater both to retail as well as corporate markets. Thus, the major competition of this brand is more largely with Aquafina since they have the same target market and it faces very little competition from Bisleri since the target market for the two brands are different.Also the industry faces some amount of competition from even the small local brands which are non-branded and can afford to sell their brand at a cheaper rate than Mc. Dowells. DEMAND AND SUPPLY Mc Dowells has a distributor model as well as direct chain model of selling its product. ,ie they sell through distributors like wholesalers and retailers to the ultimate consumers and also sell through direct chains to the ultimate consumer who generally big corporate houses. Mc Dowells Packaged Drinking Water has variations in its demand pattern according to the seasonal conditions.The demand for pack aged drinking water is more is more in the summer season as compared to the winter or monsoon season. Thus summers are considered to be the peak season to mark a larger portion of the profits and sales. Also, during festivals and the marriage season, the product books high profits and sales. The demand for 20 liters jars comes more from corporate houses rather than the retail marker whereas the 1 litre and 500ml bottles cater mainly to the retail markets. Cups caters to the market at a larger extent during festivals and marriages. CLIENT LIST:CLIENT LIST: RECOMMENDATIONS AND SUGGESTIONS: * Mc Dowells should spend more on sales promotions to reinforce its brand image in the market * Campaign stalls to beat local players and to create awareness * They can tie up with large commercial complex, hotels and airlines industries as they are an emerging sector * Proper distribution channels should be maintained so that the brand reaches to all * They can target the youth segment by promoting the brand in various college festivals and seminars * New and attractive packaging can be launched to attract ustomers * Investing in research and development can be of vital importance in the coming years * Product differentiation should be made so as to increase consumption for Mc Dowells