Marketing of Packaged Drinking Water Essay Example

Marketing of Packaged Drinking Water Essay Water is the fountain of all life. Even a toddler knows that it is a commodity with utmost importance. Nearly 60% of our body weight comprises of water.Water can also be the cause to a great deal of misery specially in India where contaminated water continues to bring down millions with diseases like diarrhea, dysentery, typhoid, jaundice and gastro-enteritis. Getting pure drinking water in cities and towns has now become a luxury. At most homes people are forced to either boil water to make it appropriate for drinking or they have to install water purifiers. While travelling or eating at restaurants buying packaged drinking water has become a necessity. This need has seen an explosion of companies marketing â€Å"safe drinking water† in bottles across the country.THE PACKAGED DRINKING WATER INDUSTRY- AN OVERVIEW India is the tenth largest bottled water consumer in the world. The present scenario shows that it is one of the fastest growing industrial sectors. There are nearly 200 brands, 80% of which are local. Most of the small scale producers sell non-branded products and serve small markets. Despite the large number of small sellers, the industry is dominated by big players like Bisleri, Aquafina, Mc Dowells, Parle Bailley and so on. PLANT REVIEW: There are two working units of the factory.One at Dahisar and the other is at Kurla. The unit at Dahisar is the larger of the two units. It has a huge processing and manufaturing plant. The one at Kurla also does the same work of manufacturing and processing but is relatively smaller. For the purpose of accounting, both these units are considered as one factory but they both have individual licenses. The factory is one that produces packaged drinking water and according to the Bureau of Indian Standards, such a factory must necessarily have a micro-biologist and a chemist.Both the plants thus have a microbiologist and a chemist who perform timely tests on sample water in order to maintain the quality and BIS standards with regard to the chemical composition and purity of the water. MANUFACTURING PROCESS: MARKET SEGMENTATION: The packaged drinking water market is segmented according to the type of consumers who generally are: * Foreign tourists * Domestic tourists * Corporate houses * Health conscious people * Restaurants and clubs etc The packaged drinking water market is also segmented on the basis of pack sizes. * 1 litre bottles * 500 ml bottles * 300 ml bottles * 20 litre jars * 200 ml cups etcSWOT ANALYSIS OF THE INDIAN PACKAGED DRINKING WATER INDUSTRY: STRENGHTS: * The industry is gaining momentum at a rapid rate. * The market is huge and untapped * Awareness among the people with regard to pure and safe drinking water * Available in convenient pack sizes 300 ml, 500 ml, 1000ml and 2000 ml for bulk requirements WEAKNESSES: * Too many players entering the market * Any local seller can start manufacturing easily * Lack of demand in the rural area * Not very economical * Quality can be tampered with easily * Lack of brand loyalty due to entrance of MNC brands like evian etc * Lack of advertising to build brand preferenceOPPORTUNITIES: * Sustained market growth increase in the coming years * Growth in literacy rate can increase consumption of packaged drinking water due the health amp; safety reasons * Huge population and untapped market * Unreliable municipal water quality THREATS: * Too many players can dilute the market and also the profit margin. * Fluctuation in sales due to seasonality * Water filters and cold drink industry are a great threat to the water industry MARKET STRUCTURE: The water industry has over hundreds of brands operating in the market. However, the major players in the industry are Bisleri, Mc Dowells and Aquafina.Thus we can conclude that the packaged drinking manufacturing industry forms an oligopoly market structure. THREAT OF COMPETITORS: There are 100s of brands operating under this industry. However, the 2 main competitors for Mc D owells packaged drinking water are Bisleri and Aquafina. Bisleri serves more to the retail sector but Mc. Dowells and Aquafina cater both to retail as well as corporate markets. Thus, the major competition of this brand is more largely with Aquafina since they have the same target market and it faces very little competition from Bisleri since the target market for the two brands are different.Also the industry faces some amount of competition from even the small local brands which are non-branded and can afford to sell their brand at a cheaper rate than Mc. Dowells. DEMAND AND SUPPLY Mc Dowells has a distributor model as well as direct chain model of selling its product. ,ie they sell through distributors like wholesalers and retailers to the ultimate consumers and also sell through direct chains to the ultimate consumer who generally big corporate houses. Mc Dowells Packaged Drinking Water has variations in its demand pattern according to the seasonal conditions.The demand for pack aged drinking water is more is more in the summer season as compared to the winter or monsoon season. Thus summers are considered to be the peak season to mark a larger portion of the profits and sales. Also, during festivals and the marriage season, the product books high profits and sales. The demand for 20 liters jars comes more from corporate houses rather than the retail marker whereas the 1 litre and 500ml bottles cater mainly to the retail markets. Cups caters to the market at a larger extent during festivals and marriages. CLIENT LIST:CLIENT LIST: RECOMMENDATIONS AND SUGGESTIONS: * Mc Dowells should spend more on sales promotions to reinforce its brand image in the market * Campaign stalls to beat local players and to create awareness * They can tie up with large commercial complex, hotels and airlines industries as they are an emerging sector * Proper distribution channels should be maintained so that the brand reaches to all * They can target the youth segment by promoting the brand in various college festivals and seminars * New and attractive packaging can be launched to attract ustomers * Investing in research and development can be of vital importance in the coming years * Product differentiation should be made so as to increase consumption for Mc Dowells

The Role of Alfieri Essay Example

The Role of Alfieri Essay Example The Role of Alfieri Essay The Role of Alfieri Essay He also appears to be completely American, as he does not speak with an Italian accent, unlike Marco and Rodolpho. Even he admits it, when he says And now we are quite civilised, quite American. He is talking about how he has changed from when he was a Sicilian living in Sicily and how he no longer keeps a gun in his filing cabinet. Alfieri is very eloquent and sophisticated when speaking to the audience, however his language simple when addressing Eddie: I dont understand what I can do for you. Is there a question of law somewhere? Alfieri involves the audience and builds up tension within the play, preparing them for the tragedy that is about to take place. He also shows us his helplessness and powerlessness with regards to Eddies situation, by showing us that there is no way for anybody to change his mind. At the end, he delivers a powerful soliloquy to the audience that leaves us with no sympathy or feelings for Eddie. He reiterates his message in an equally powerful manner: Most of the time we settle for half and I like it better. The whole theme of power and powerlessness is very important in A View From the Bridge, for it is one of the issues that will affect the outcome of the play. Beatrice and Catherines powerlessness over Eddie only kindles the problem. If Catherine had actually stood up for herself and moved out, Eddies feelings would have surely died down and maybe even have subsided completely and he would have gained the sympathy of the audience. It is only towards the end of the play, during the final scene, that Catherine actually stand up for herself and turns on him for the first time when she says Who the hell do you think you are? Beatrice however, does not, for at this point she feels sorry for Eddie, and stands up for him: Then we all belong in the garbage. You, and me too. Dont say that. Whatever happened we all done it, and dont you ever forget it, Catherine. Now go, go to your wedding, Katie, Ill stay at home. Go. God bless you, God bless your children. Alfieri shows us Eddie as he really is. Through Alfieri we can realise Eddies true feelings and thoughts, and we have some idea of what is going to happen. Alfieris character is essential in A View From the Bridge. He is the link between the audience and the characters. He informs them about characters, the action offers unbiased opinions and builds up tension within the play. He is also the bridge between the audience and the characters, as he plays the role of the narrator. He oversees the people and the action of the play. He represents the division between law and justice, and discusses this in detail in Act 1, Scene 1: A lawyer means the law, and in Sicily, where their fathers came from, the law has not been a friendly idea since the Greeks were beaten. This informs the audience of the difference between the law in America and the law is Sicily. In Sicily, where Alfieri is from, there is a definite difference between the law and justice. In Italy, the law is for family; however in the US, it is for the government and the country. Sicilians believe that the punishment should fit the crime. Sometimes when they feel as though the law has not been sufficient, they take it into their own hands: Oh, there were many here who were justly shot by unjust men. Alfieri gives us the moral of the play, in that it is better to settle for half than to try and have it all. By doing so, he makes the audience aware of the need for compromise in life and that it is better to sacrifice one thing for something else. Alfieri also explains one of the most important themes of the play: timelessness, in that this story could have taken place at any time in history and its moral would still be the same. Alfieri is therefore the voice of Miller in A View From the Bridge, who uses him to put his opinions and thoughts across to the audience.

Top Reasons to Use PHP on Your Website

Top Reasons to Use PHP on Your Website Now that you are comfortable using HTML on your website, it is time to tackle PHP, a programming language  you can use to enhance your HTML website.  Why use PHP? Here are some great reasons. Friendly With HTML Anyone who already has a website and is familiar with HTML can easily make the step to PHP. In fact, PHP and HTML are interchangeable within the page. You can put PHP outside the HTML or inside. While PHP adds new features to your site, the basic appearance is still all created with HTML. Read more about using PHP with HTML. Interactive Features PHP allows you to interact with your visitors in ways HTML alone cant. You can use it to design simple email forms or elaborate shopping carts that save past orders and recommend similar products. It can also deliver interactive forums and private messaging systems.   Easy to Learn PHP is a lot easier to get started with than you might think. By learning just a few simple functions, you are able to do a lot of things with your website. Once you know the basics, check out the  wealth of scripts available on the internet that you only need to tweak slightly to fit your needs.   Top-Notch Online Documentation The PHP documentation is the best on the web. Hands down. Every function and method call is documented, and most have tons of examples you can study, along with comments from other users.   Plenty of Blogs There are a lot of great PHP blogs on the internet. Whether you need a question answered or want to rub elbows with PHP expert programmers, there are blogs for you.   Low Cost and Open Source PHP is available online absolutely free. It is accepted globally so you can use it on all website development and design tasks. Compatible With Databases With an extension or abstraction layer, PHP supports a wide range of databases including MySql. It Just Works PHP solves problems easier and faster than almost anything else out there. It is user-friendly, cross-platform and easy to learn. How many more reasons do you need to try PHP on your website? Just  start learning PHP.

Top Reasons to Use PHP on Your Website

Top Reasons to Use PHP on Your Website Now that you are comfortable using HTML on your website, it is time to tackle PHP, a programming language  you can use to enhance your HTML website.  Why use PHP? Here are some great reasons. Friendly With HTML Anyone who already has a website and is familiar with HTML can easily make the step to PHP. In fact, PHP and HTML are interchangeable within the page. You can put PHP outside the HTML or inside. While PHP adds new features to your site, the basic appearance is still all created with HTML. Read more about using PHP with HTML. Interactive Features PHP allows you to interact with your visitors in ways HTML alone cant. You can use it to design simple email forms or elaborate shopping carts that save past orders and recommend similar products. It can also deliver interactive forums and private messaging systems.   Easy to Learn PHP is a lot easier to get started with than you might think. By learning just a few simple functions, you are able to do a lot of things with your website. Once you know the basics, check out the  wealth of scripts available on the internet that you only need to tweak slightly to fit your needs.   Top-Notch Online Documentation The PHP documentation is the best on the web. Hands down. Every function and method call is documented, and most have tons of examples you can study, along with comments from other users.   Plenty of Blogs There are a lot of great PHP blogs on the internet. Whether you need a question answered or want to rub elbows with PHP expert programmers, there are blogs for you.   Low Cost and Open Source PHP is available online absolutely free. It is accepted globally so you can use it on all website development and design tasks. Compatible With Databases With an extension or abstraction layer, PHP supports a wide range of databases including MySql. It Just Works PHP solves problems easier and faster than almost anything else out there. It is user-friendly, cross-platform and easy to learn. How many more reasons do you need to try PHP on your website? Just  start learning PHP.

Top Reasons to Use PHP on Your Website

Top Reasons to Use PHP on Your Website Now that you are comfortable using HTML on your website, it is time to tackle PHP, a programming language  you can use to enhance your HTML website.  Why use PHP? Here are some great reasons. Friendly With HTML Anyone who already has a website and is familiar with HTML can easily make the step to PHP. In fact, PHP and HTML are interchangeable within the page. You can put PHP outside the HTML or inside. While PHP adds new features to your site, the basic appearance is still all created with HTML. Read more about using PHP with HTML. Interactive Features PHP allows you to interact with your visitors in ways HTML alone cant. You can use it to design simple email forms or elaborate shopping carts that save past orders and recommend similar products. It can also deliver interactive forums and private messaging systems.   Easy to Learn PHP is a lot easier to get started with than you might think. By learning just a few simple functions, you are able to do a lot of things with your website. Once you know the basics, check out the  wealth of scripts available on the internet that you only need to tweak slightly to fit your needs.   Top-Notch Online Documentation The PHP documentation is the best on the web. Hands down. Every function and method call is documented, and most have tons of examples you can study, along with comments from other users.   Plenty of Blogs There are a lot of great PHP blogs on the internet. Whether you need a question answered or want to rub elbows with PHP expert programmers, there are blogs for you.   Low Cost and Open Source PHP is available online absolutely free. It is accepted globally so you can use it on all website development and design tasks. Compatible With Databases With an extension or abstraction layer, PHP supports a wide range of databases including MySql. It Just Works PHP solves problems easier and faster than almost anything else out there. It is user-friendly, cross-platform and easy to learn. How many more reasons do you need to try PHP on your website? Just  start learning PHP.

How much I like the film and reccommend it to others Movie Review

How much I like the film and reccommend it to others - Movie Review Example Depression and loneliness further segregate them. If this is the state of the normal individuals, the plight of the physically and mentally disabled people is even harder to imagine. Looking into the lives of the characters of the movie "the heart is a lonely hunter" we can understand how hard it is to live with various physical and psychological abnormalities. Disabilities differ for each and every character in the movie. Some are deaf-mute, while some are mentally impaired. I like the movie and recommend it to others as it portrays the struggles and sufferings of the disadvantaged. Comparing the disabilities and the struggles of the characters help us understand the lives of the people who are afflicted with different abnormalities. The movie also criticizes the various forms of inequalities like handicapped man vs. normal man, black vs. white, rich vs. poor and so on. I love this movie for all these reasons. The movie is centered on the admirable character John Singer who is a dea f-mute. Several other characters with other sorts of disabilities pass along his path, each striving to locate their own path of self-discovery. The physically challenged Singer however has invaluable help for each and every one of them. ... John Singer is the first example from the movie who is with a disability. John Singer the main character and the focal point of all other characters is a deaf-mute. He lives with his close friend Antonapoulos who is also a deaf-mute. Singer puts all his efforts in his friendship with Antonapoulos. When Antonapoulos is taken to an asylum Singer becomes depressed and lonely. This makes him change his residence to a rented room. Singer's devotion and love to his deaf-mute friend Antonapoulos reveals the human desire to be expressed and loved by someone. This also reveals the desperate plight of Singer who thirsts to find some love in Antonapoulos. His disability of being deaf-mute helps us understand the world of deaf mute people who live in their own isolated world with the heavy desired to give and take love. Losing the company of Antonopoulos made Singer look for another source of friendship. Singer later creates a circle of friendship where his friends are people who are disabled, l onely and afflicted. We find him surrounded by four other main characters of the movie who are also struggling with weaknesses of their own. Singer cannot speak and cannot express his thoughts or desires. This makes him helpless to disillusion or refute them. Even though Singer pour out his life to widen the world of his disabled friends, they take it for granted for Singer is a deaf-mute who cannot present his thoughts. In spite of offering the best companionship for these characters Singer’s devotion and love is less recognized by other for he is unable to express it being a deaf mute. Though he offers solace to the hearts of his friends there is none to

Physician Responsibilities and A Breach of Contract Research Paper

Physician Responsibilities and A Breach of Contract - Research Paper Example The physician should also offer the patient with resources to help find another physician. Pozgar (2011) argues the physician should, with the written consent of the patient, transfer patient records to the new physician. The administrator of the hospital should give details on the legal boundaries of the physician-patient relationship. The patient should, for instance, be made aware that the contract between them and the physician is a fiduciary one, not financial. Similarly, the administrator should ensure that the physician explains the difference between patient abandonment and legal contract termination to the patient. In most cases, strict liability applies to product manufacturers whose products cause harm to patients but not to hospitals and physicians who use these products on patients. However, in some cases a physician may be liable to legal action if they use drugs, radiations, medical devices, and conduct blood transfusions using faulty products (Miller, 2008). 3a. Why it is easier for a patient to prove breach of contract as opposed to negligence, when a physician covering for the patient’s regular physician gives the patient medication that causes severe reaction In case a patient suffers damage at the hands of a physician who is covering for the patient’s regular physician, it is hard to press for negligence charges since it cannot be proven that the physician failed to provide the necessary care due to recklessness or heedlessness. According to Miller (2008) a patient who suffers damage because of malpractice on the part of the covering physician can file a case for breach of contract. This is particularly the case when the regular physician fails to give enough reason for failing to attend to the patient. The contract between a patient and a physician may be breached if the physician promises to use a specific procedure but